Aurum House is a franchise marketing agency in Miami that builds multi-location SEO, paid media, and content programs designed to rank every location in its own market while keeping the brand consistent across all of them.
Most agencies treat franchises like a single business. We treat every location as its own local competitor with its own rankings, its own leads, and its own growth trajectory.
Tell us about your goals and we'll craft a strategy.
Multi-location SEO. Per-territory paid media. Brand-compliant content at scale.
For franchise brands in Miami and South Florida that need every location to generate its own leads.
Franchise marketing has constraints that standard agency work does not account for. Locations compete with each other in search. Brand guidelines limit creative freedom. Budgets split across territories. Reporting needs to work at the location level and the brand level simultaneously.
Locations competing against each other in search
Territory-specific keyword mapping and location pages that target distinct service areas
Inconsistent Google Business Profiles across locations
Centralized GBP management with location-specific posts, photos, and Q&As
One-size-fits-all campaigns that waste budget
Geo-targeted paid media with per-location budgets and conversion tracking
Brand dilution from inconsistent local marketing
Content frameworks and creative templates that maintain brand identity at scale
No visibility into which locations are underperforming
Per-location reporting with lead attribution, rankings, and cost per acquisition
Each franchise location needs its own local search presence. We build location-specific landing pages, Google Business Profile optimization, citation consistency, and neighborhood-level content so every location ranks for its own service area instead of competing with your other franchisees.
Franchise paid media needs geo-targeting precision, brand-compliant creative, and per-location budget control. We build campaigns that drive leads to the right location without cannibalizing adjacent territories or violating franchisor brand guidelines.
Franchise content needs to feel consistent across locations while being locally relevant. We develop content frameworks that maintain brand voice and visual identity while giving each location the local depth that search engines and customers expect.
Whether your franchise runs one domain with location pages or separate sites per franchisee, the architecture determines how well each location ranks. We build scalable site structures that give every location its own SEO footprint without creating duplicate content problems.
Franchise operators need to see performance at the location level and the brand level. We build reporting that tracks rankings, traffic, leads, and cost per acquisition per location so you know which territories are performing and which need attention.
Franchise marketing breaks when every location gets a custom approach. We build scalable systems: templates, frameworks, and processes that work at 5 locations or 50.
A single domain with one "Locations" page does not rank locally. We give every location the content depth, GBP optimization, and citation coverage it needs to compete in its own market.
We work within franchisor guidelines from day one. Creative, messaging, and content are built around brand standards so marketing scales without compliance friction.
You see performance at the location level and the brand level. Which locations are generating leads, which are stalling, and where the next dollar should go.
We audit every location's digital presence: GBP profiles, local rankings, citation consistency, website architecture, paid campaigns, and content coverage. The audit produces a prioritized action plan organized by location and by impact.
We map each location's target keywords, service area, competitive landscape, and content needs. This prevents locations from cannibalizing each other and ensures every territory has a distinct ranking strategy.
Location pages, GBP optimization, citation cleanup, paid campaign setup, content templates, and tracking infrastructure. Everything built to scale as you add locations.
Campaigns and content go live with per-location tracking. Monthly optimization adjusts keyword targets, ad spend allocation, and content priorities based on what each market is doing.
As performance data builds, we identify which strategies work best in which markets and replicate them across the system. New locations get onboarded faster because the playbook already exists.
Technical SEO, local search, and content strategy that powers multi-location rankings.
Geo-targeted Google and Meta campaigns with per-location budget control.
Scalable website architecture with location pages built for SEO and conversion.
Brand-consistent content and social media management across locations.
Franchise marketing coordinates brand-level strategy with location-level execution. Each location competes in its own local market with different competitors, search volumes, and customer behavior. A generalist agency that treats every location the same will either create internal competition between your own franchisees or miss the local signals that drive Map Pack rankings and qualified leads.
Each location needs its own search presence: a dedicated landing page with unique local content, an optimized Google Business Profile, consistent citations across directories, and location-specific schema markup. We build the architecture so every location ranks for its own service area without creating duplicate content that Google penalizes.
Yes. We build all creative, content, and campaigns within franchisor brand standards from the start. Content templates, ad creative, and messaging frameworks are designed around your brand guidelines so every location looks and sounds consistent while still targeting its local market.
We build geo-targeted campaigns with per-location budgets and conversion tracking. Each territory gets its own ad groups with location-specific keywords and landing pages. We also manage co-op fund campaigns where applicable, ensuring franchisor contribution rules are followed.
Programs start at $2,500/month for foundational multi-location SEO and GBP management. Full programs including paid media, content production, and reporting across all locations run $5,000 to $15,000/month depending on the number of locations and services required. Every engagement is scoped after a multi-location audit.
We report at both the location level and the brand level. Each location gets its own ranking report, lead count, and cost per acquisition. The brand-level dashboard rolls everything up so franchise operators can see the full picture and allocate resources where they matter most.