Aurum House is a med spa marketing agency in Miami that builds patient acquisition programs across SEO, paid advertising, content, and social media, all built around how patients actually search for and choose aesthetic treatments.
We know healthcare ad compliance, YMYL content standards, and the treatment-specific SEO that most marketing agencies skip. Every campaign is built to generate bookings, not just impressions.
Tell us about your goals and we'll craft a strategy.
Treatment-level SEO. YMYL-compliant content. Healthcare ad compliance built in.
For med spas, aesthetic clinics, and wellness practices in Miami that need marketing built around how patients actually book.
Miami is one of the most competitive med spa markets in the country. Botox, fillers, laser treatments, IV therapy, and body contouring have hundreds of providers competing for the same patient searches.
The practices winning are the ones with treatment-specific SEO, optimized Google Business Profiles, compliant paid campaigns, and content that meets Google's YMYL quality standards. A generic marketing agency that treats your med spa like a restaurant or a law firm will not get you there.
You need marketing built for how healthcare works online, not marketing adapted from a different industry.
of patients start their med spa search on Google
of local clicks go to Map Pack results
CPC for competitive treatment keywords in Miami
patient LTV vs. single treatment cost
Med spa searches are treatment-specific and location-driven. "Botox Miami Beach," "laser hair removal Coral Gables," "IV therapy near me" are the searches that book appointments. We build SEO programs that rank your practice for the treatments you offer in the neighborhoods you serve.
Google Ads captures patients actively searching for treatments. Meta Ads builds awareness, promotes seasonal offers, and retargets visitors who browsed your treatment pages but did not book. Both require healthcare ad policy compliance that most agencies learn about after their first disapproval.
Google holds healthcare content to YMYL standards. Thin treatment pages, missing provider credentials, and generic descriptions suppress rankings for med spa searches. We build content with expert attribution, accurate medical context, and the topical depth that earns authority in aesthetic and wellness verticals.
Med spa social media needs to balance aspiration with compliance. Meta restricts before-and-after imagery in paid ads, and certain treatment claims trigger ad disapprovals. We build social strategies that showcase results, build trust, and generate inquiries without violating platform healthcare policies.
Marketing generates interest. A patient acquisition system converts it. We connect your SEO, ads, content, and social into a pipeline: treatment page visit to booking inquiry, inquiry to consultation, consultation to lifetime patient value. Every step is tracked.
Patients do not search for "med spa." They search for the specific treatment they want in the specific area they are in. Each treatment below requires its own page, its own keyword strategy, and its own content depth.
Highest search volume in Miami med spa category. E-E-A-T signals and provider credentials are critical for ranking.
Treatment-specific pages outrank generic "services" pages. Each laser service needs its own URL.
Growing search category. Content needs medical context to meet YMYL standards.
Brand-name treatment terms have high intent and lower competition than generic "body contouring."
Longer sales cycle. Content strategy should cover patient education and FAQ depth.
Meta and Google have strict policies for healthcare advertising. Before-and-after restrictions, treatment claim limitations, and targeting rules trip up most agencies. We build compliant campaigns from the start instead of fixing disapprovals after launch.
Google applies stricter quality signals to medical content. Expert attribution, accurate treatment descriptions, provider credentials, and proper medical schema are not optional for med spa SEO. We build content that meets these standards.
A single "Services" page does not rank for individual treatment searches. We build dedicated, optimized pages for every treatment you offer, each targeting the specific keywords patients use to find that service in your area.
Traffic is meaningless if it does not book. We track the full path from search to booking inquiry to consultation, so you know which channels, campaigns, and content are actually filling your schedule.
We audit your treatment pages, local SEO presence, Google Business Profile, paid campaigns, content coverage, and conversion paths. The audit shows exactly where you are losing patients to competitors and what to fix first.
We map every treatment you offer to the specific search terms patients use in your market. Each treatment gets its own keyword strategy, content plan, and ranking targets.
Treatment pages rebuilt with YMYL-compliant content and E-E-A-T signals. GBP optimized with treatment categories, photos, and Q&As. Technical SEO cleaned. Schema implemented. Tracking installed.
Google Ads targeting high-intent treatment searches. Meta Ads for awareness, promotions, and retargeting. Content calendar for blog and social. All compliant with healthcare ad policies from day one.
Monthly reporting on rankings, patient inquiries, cost per booking, and treatment-level ROI. We double down on what is filling your schedule and adjust what is not.
Technical SEO, local search, and YMYL-compliant content for healthcare rankings.
Google and Meta campaigns with healthcare ad policy compliance from day one.
Treatment pages and booking flows built for conversion and search performance.
Treatment content, social strategy, and patient education that builds trust.
Med spa marketing operates under healthcare advertising restrictions that standard marketing does not face. Google applies YMYL (Your Money or Your Life) quality standards to medical content, requiring expert attribution and E-E-A-T signals. Meta restricts before-and-after imagery in paid ads. Treatment claims must be accurate and compliant. An agency without healthcare marketing experience will waste budget learning these rules on your account.
Start with the treatments that have the highest search volume and profit margin in your market. In Miami, Botox, fillers, laser hair removal, and body contouring typically have the highest search demand. We run a treatment-level keyword analysis during the audit to identify which services have the best ranking opportunity relative to local competition.
Meta restricts before-and-after imagery in paid advertisements for healthcare. However, before-and-after content can be used effectively in organic social posts, treatment pages, and Google Business Profile galleries. We build content strategies that leverage results photography where policies allow and use compliant creative approaches for paid campaigns.
Foundational programs covering SEO, GBP optimization, and content start at $2,000/month. Full programs with paid advertising, social media management, and patient acquisition systems run $4,000 to $8,000/month. Ad spend is separate and depends on your market, treatments, and booking capacity. Every engagement is scoped after a treatment-level audit.
Technical fixes and GBP optimization can improve local visibility within weeks. Treatment page rankings typically build over three to six months. Competitive treatment terms in Miami (Botox, fillers, laser) may take six to twelve months to reach page one. Paid advertising generates patient inquiries immediately while organic rankings build.
Yes. A significant share of med spa searches in Miami happen in Spanish. We build bilingual treatment pages, Spanish-language GBP content, and bilingual ad campaigns with native content, not machine-translated pages. For med spas in Doral, Hialeah, Kendall, and other areas with high Spanish-speaking populations, this is a major competitive advantage.