Aurum House is a Miami PPC agency that manages paid advertising from strategy to conversion. Google Ads, Meta Ads, retargeting, and beyond. No guesswork. No vanity metrics. Just campaigns built to close.
Tell us about your goals and we'll craft a strategy.
Miami's ad market is dense. Every local vertical, from real estate and hospitality to legal, home services, and e-commerce, is fighting for the same clicks. Standard account setups do not cut it here. The margins are tighter, the audiences are harder to segment, and the cost per lead climbs fast when no one is watching.
Aurum House was built specifically for this environment. We run PPC advertising campaigns that treat your budget like it belongs to someone who worked for it, because it does. Every keyword we bid on, every audience we build, every ad we test has a reason behind it that we can explain in plain language.
Whether you are spending $3,000 a month or $300,000, the discipline is the same: start with data, cut what loses, scale what wins.
Paid advertising in Miami works when the right message reaches the right person at the right moment. Each channel does something different. We do not treat them interchangeably.
Capture the Demand That Already Exists
Google Search is where people go when they have already decided to act. We build Search, Performance Max, Display, and YouTube campaigns that intercept high-intent traffic before your competitors do, with match types, negatives, and bid strategies that protect your budget from day one.
Create Demand Before Anyone Searches
Facebook and Instagram advertising works differently from search. You are interrupting people who did not ask. We build Meta campaigns that earn attention through precise audience segmentation, strong creative, and structured funnel stages that move cold traffic toward conversion without burning your budget on the wrong people.
The People Who Left Are Still Your Best Lead
Most visitors do not convert on the first visit. That is a fact of every industry. Retargeting is how you stay present through the decision window without being annoying. We build cross-platform retargeting programs that serve the right follow-up message based on where someone dropped off, not just that they visited.
Know Exactly What Your Current Campaigns Are Actually Doing
Before we touch anything, we look at everything. Our PPC audit covers your existing account structure, spend allocation, conversion tracking accuracy, quality scores, audience overlaps, and attribution model, producing a prioritized action plan you can implement with us or on your own.
Miami's paid advertising landscape is shaped by industry. The cost-per-click in legal is not the same as hospitality. The buyer journey in real estate is not the same as home services. We build PPC programs that reflect the commercial realities of your specific vertical.
Miami real estate has some of the highest CPCs of any local market in the country. We build campaigns that protect budget through tight match type discipline, neighborhood-level ad groups, and landing pages built to qualify leads before they hit the CRM.
Legal PPC in Miami requires precision that general agencies can't provide. Practice area targeting, competitor exclusions, and Spanish-language campaigns are table stakes. We build programs for personal injury, family law, immigration, and criminal defense.
Healthcare advertising carries platform restrictions that most agencies discover mid-campaign. Google and Meta both have specific policies around medical claims and before-and-after creative. We know these policies in advance and build campaigns that convert within them.
HVAC, roofing, plumbing, pest control, landscaping. We build campaigns that capture emergency-intent searches, seasonal demand surges, and neighborhood-level targeting that national franchises can't replicate.
Miami hospitality runs on timing, geography, and event awareness. Art Basel, Ultra, F1, snowbird season. When search behavior and booking intent shift, our campaigns shift with them.
Miami e-commerce brands operate in Google Shopping and Meta with a bilingual audience dynamic that national agencies consistently miss. We run Shopping campaigns, Performance Max, and Meta dynamic product ads for English and Spanish-speaking buyers.
We do not hand you a templated strategy. This is the process we run for every new account, whether you are spending $5K or $500K a month.
We review your existing account structure, spend allocation, conversion tracking accuracy, keyword coverage, audience segmentation, and attribution model. If you are starting fresh, we do competitive research and market analysis.
Campaign structure, match type philosophy, bidding approach, audience segmentation, funnel mapping, and budget allocation, all documented and reviewed before launch.
First 30 days are data collection. We launch conservatively, track everything, and let the account accumulate real performance data before making optimization calls.
Weekly bid adjustments, ad copy iteration, audience refinement, and negative keyword expansion based on search term data. Monthly budget reallocation toward what is converting.
Monthly report covers spend, impressions, clicks, conversion volume, CPA, ROAS, and a plain-language summary of what changed and why. Monthly call reviews the numbers together and sets priorities for the next 30 days.
Reporting at Aurum House is not a PDF you file away. It is a live dashboard tied to your actual business goals, plus a monthly call where we walk through what the numbers mean and what we are doing about them.
Real-time views of spend, impressions, clicks, conversions, ROAS, and CPA, updated daily, always accessible.
Every KPI is tied to a business outcome you defined. We do not track vanity metrics as if they are wins.
A standing call to review what happened, what we are testing next, and how budget is being reallocated.
We show you how credit is being assigned across touchpoints, not just last-click, so you are not cutting the channels that actually started the conversation.
Our packages are structured around what you need to run a real paid media program, not to maximize what we bill. Ad spend is paid directly to the platforms and is never marked up.
Best for businesses with $3K–$10K/month in ad spend on a single platform.
For businesses scaling across Google and Meta with $10K–$50K/month in spend.
For franchise brands, multi-location businesses, and accounts with $50K+/month in spend.
Not sure which fits? Start with a free PPC audit. We will tell you exactly what your situation calls for.
PPC drives traffic. What happens after the click depends on everything else. Here is what we run alongside paid advertising to close the loop.
Organic social management and community building.
SEO content and video strategy that earns traffic without paying for every click.
Multi-location PPC programs built for franchise systems.
No pitch. Just a clear picture of where you stand.
PPC costs vary based on your industry, competition, and campaign goals. Our management fees start at $1,500/month for foundational campaigns. Ad spend is separate, paid directly to Google or Meta, and we never mark it up. We always provide a detailed scope before any work begins so you know exactly what you are committing to.
Most clients see initial data signals, including impressions, click-through rates, and early conversions, within the first 2 to 3 weeks. Meaningful performance trends, including ROAS, CPA, and lead volume, typically stabilize between 45 and 90 days as the campaign collects data and we optimize against it.
Yes. We manage Google Search, Performance Max, Display, and YouTube on the Google side, plus Facebook and Instagram (including Reels) on Meta. Most clients running serious growth programs benefit from both. Google captures existing demand, Meta builds it.
We do not outsource, automate, or pass your account to a junior coordinator six weeks after signing. Every campaign is built, managed, and reviewed by senior strategists. We also run a structured PPC audit before any work begins so you know exactly where money is being wasted and what needs to change before we change it.
Absolutely, and we prefer it. An existing account has history, and history has data. We start every takeover with a full audit to identify wasted spend, broken tracking, and structural problems before we move anything.
Yes. We run multi-location PPC programs for franchise brands with localized campaigns per market and centralized reporting. Learn more about our franchise marketing programs.
Our Miami PPC services include Google Ads management (Search, Performance Max, Display, YouTube), Meta Ads management (Facebook and Instagram), retargeting campaigns across platforms, PPC audits, and full-funnel paid media strategy with reporting and analytics. Every engagement is managed by senior strategists with no handoffs and no outsourcing.
Yes. Miami is a bilingual market and a PPC strategy that ignores Spanish-language search volume is leaving a significant segment unaddressed. We build Spanish-language campaigns with native-level copy, not translated ads, across Google and Meta. Spanish-language keywords, bidding, and audience targeting are managed as a deliberate segment, not an afterthought.