Aurum House is a Miami social media marketing agency that builds social presence with a commercial purpose. Organic management, content creation, paid social, and community growth — all running toward one goal: turning your audience into customers, not just an audience.
Tell us about your goals and we'll craft a strategy.
Most businesses post because they feel like they should. The feed stays active, the content looks fine, and nothing happens. No leads. No DMs. No pipeline movement. The problem is not effort. The problem is that posting without a strategy is just noise with a logo on it.
Aurum House builds social media programs where every post, story, reel, and campaign is connected to a commercial outcome. We define the audience, set the content pillars, plan the calendar, manage the platforms, and measure what actually matters: inquiries, engagement quality, and leads.
If your social media is not generating business, it is not a marketing channel. It is a hobby. We turn it into the former.
Miami is not a generic American metro. It is a bilingual, visually competitive, culturally layered market where your audience scrolls past hundreds of brands a day. What works in Dallas or Charlotte does not work here. The visual bar is higher, the audience expects more, and generic content gets ignored instantly.
Aurum House builds social media programs specifically for how Miami works: the event calendar, the bilingual audience, the influencer ecosystem, and the platform behaviors that are unique to this market. If your agency treats Miami like every other city, your content will perform like every other brand.
We review every platform, profile, posting pattern, engagement trend, competitor position, and content gap before building anything new.
We define your brand voice, audience segments, platform priorities, content pillars, and commercial goals in a single strategy document.
We build the first 30-day content calendar with captions, creative direction, posting schedule, and campaign themes, ready for your approval.
We publish, monitor, engage, and manage your social presence daily. No autopilot. No bots. Humans watching your brand every day.
Every month we review what performed, what moved the needle on leads, and what needs to change. The strategy gets sharper over time.
A social media marketing agency in Miami manages your brand presence across platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube. This includes content creation, publishing, community management, paid social campaigns, analytics, and strategy development, all tailored to your market, audience, and business goals.
Social media management covers the day-to-day operations: scheduling, publishing, responding to comments, and maintaining your profiles. Social media marketing is the broader strategy that includes paid campaigns, audience targeting, content planning, lead generation, and tying everything back to revenue. You need both, and most agencies only deliver the first.
It depends on your audience and industry. Instagram and Facebook are essential for most Miami businesses. TikTok is critical for brands targeting younger demographics or lifestyle audiences. LinkedIn matters for B2B and professional services. YouTube works for brands that can commit to long-form or educational content. We help you prioritize based on where your customers actually spend time.
Yes. Miami is a bilingual market, and we build content strategies that reflect that. Whether your audience is primarily English-speaking, Spanish-speaking, or both, we create content that resonates without sounding like a translation. Bilingual strategy is built into our process, not treated as an add-on.
Social media marketing costs vary based on the number of platforms, content volume, paid media budget, and level of community management required. Our engagements start at $2,000 per month for core management. We scope every project individually and provide a detailed proposal before any work begins.
Organic growth typically shows meaningful engagement and audience growth within 60 to 90 days. Paid social campaigns can generate leads within the first two weeks. Full-funnel impact, where social is consistently contributing to your sales pipeline, usually materializes within 90 to 120 days of consistent execution.
Yes. We run multi-location social programs with localized content, centralized brand standards, and per-location reporting. Whether you have two locations in Miami or twenty across South Florida, we build a system that keeps every profile active, on-brand, and commercially productive.
We do not hand your account to a junior coordinator after onboarding. Every account is managed by senior strategists who understand Miami, your industry, and how social media connects to revenue. We do not chase trends for the sake of engagement. We build social programs that drive leads, build trust, and make your business easier to find and harder to ignore.